While taking a cycling vacation in France, Dave Dyroff, an avid Lion's Choice fan, rode the "Etape de Tour" event which allows amateurs to ride the same course as Stage 15 of the Tour de France. Dave also rode Mt. Ventoux; he is pictured here sporting his very own Lion's Choice cycling jersey while "beefing it" on the famous climb. Is there no end to what you can accomplish if you eat enough "real roasted beef"?