(ST. LOUIS; October 16, 2019): Lion’s Choice, the St. Louis-based family of restaurants known for their famous roast beef sandwiches, crave-worthy fries, and frozen custard, introduces a delicious substitution for candy hand-outs this Halloween. Lion’s Choice now offers $5 packs of 25 wooden coins, each redeemable for a free mini custard cone at any Lion’s Choice restaurant. Guests can purchase the Halloween wooden coin packs now through Thursday, October 31, 2019, at any Lion’s Choice location in the St. Louis Metro.

Lion’s Choice mini cone is famous for a reason, made with creamy vanilla custard in a bite-sized waffle cone. Kids who receive the Lion’s Choice trick-or-treat token can make the excitement of receiving sweets last a little longer as the token has no expiration date so recipients can redeem their treat at any time.

“Parents have kept a watchful eye on the candy provided to their children during Halloween for years, and now with added concerns of dietary restrictions and allergies, we wanted to offer a safe and easy way for everyone to celebrate. Packs of tokens for Lion’s Choice mini coins offer a safe alternative that kids will love, and an easy item for adults to pick-up before their festivities,” says Michael Kupstas, President and CEO of Lion’s Choice.

The mini cone has been a Lion’s Choice fan favorite since the first restaurant opened in St. Louis more than 51 years ago.  The iconic brand’s custard has creamier consistency and it’s served at the perfect soft-serve temperature to ensure that it melts in your mouth as soon as you take a bite. Guests have the option to get their cones as traditional vanilla ($.25) or chocolate dip ($.50 for a mini cone).

Lion’s Choice also offers large cones, concretes, sundaes, shakes, root beer floats, and freezes on the menu.

For more information about the redeemable wooden coins at Lion’s Choice, please visit here. Each pack of the 25 Lion’s Choice tokens are available for $5 (per pack) now through October 31, 2019 at Lion’s Choice restaurants across the St. Louis metropolitan area.

About Lion’s Choice: Founded in 1967, Lion’s Choice has become an iconic St. Louis restaurant brand. Now with almost 30 locations, Lion’s Choice is known for their famous roast beef sandwiches, crave-worthy fries and frozen custard. The real beef is slow-roasted fresh every day for over three hours, made to order, and sliced thin with a dash of seasoning on a buttered and toasted bun. The signature sandwich is made with 100% lean beef – high quality, top round of beef. Lion’s Choice is dedicated to the highest-quality ingredients, an elevated quick-serve experience, and honest-to-goodness awesome food. The over 50-year legacy continues today due to the care of the LC team. Guests have a unique ability to customize their order at Lion’s Choice from the rareness of the beef to the bun. Lion’s Choice has locations throughout Missouri as well as Western Illinois and Kansas City areas. For the most up-to-date information, visit www.lionschoice.com or share your Lion’s Choice roar on social media at Facebook, Twitter and Instagram @lionschoice.

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FOR MORE INFORMATION OR INTERVIEW REQUESTS, PLEASE CONTACT

LAUREN (ROSS) SHELLEY AT 314.614.5001