IT ALL STARTED WITH QUALITY CUTS OF BEEF. AND QUALITY TIME.

When Marv Gibbs opened a restaurant called Red Lion Beef in Ballwin, Missouri, he had two goals: serve the highest-quality top round beef and create an environment where customers could enjoy a nutritious meal with friends and family.

The restaurant was soon renamed Lion’s Choice, a nod to an old saying that meant you had the best of something. It was an instant success. And in 1969, the second location opened in Creve Coeur, MO, followed by many others around the greater St. Louis area.

The Original Roast Beef. Since 1967.

The recipe for our famous roast beef sandwich is simple: 100% real top round beef. Slow roasted on-site for three hours. Shaved extra thin. Served medium rare on a lightly toasted buttered bun. And topped with a dash of secret seasoning. It’s the same way we’ve done it for over 50 years. As real as it gets.

New lions choice location

FAMOUS FOR A REASON.

Along the way, we have expanded our menu to include other quality offerings like Oven-Roasted Turkey, Hickory-Smoked Ham, Pulled Pork and a variety of fresh salads. But one thing remains the same – it’s our Original Roast Beef, Natural-cut Fries and Frozen Custard that made Lion’s Choice famous.

And today, we’re still doing everything we can to stay true to Marv’s legacy: good people serving ridiculously good food.

Lion's head logo on wall
modern lions choice interior